The mission of the Memphis in May International Festival is to promote and celebrate Memphis culture, foster economic growth and enhance international awareness through education. The non-profit organization hosts some of our city's largest, most celebrated annual events, including the Beale Street Music Festival, World Championship Barbecue Cooking Contest, 901Fest and the Great American River Run. Additionally, Memphis in May honors a different country every year by highlighting its history, food and culture through a diverse series of programs.
When the team at Memphis in May approached us to redesign their website, we knew fitting such a wide variety of programs and events into one streamlined experience wasn't going to be easy. But we were excited to tackle this challenge and find a creative solution.
BRINGING THE WORLD TO MEMPHIS AND MEMPHIS TO THE WORLD
Working in close partnership with Memphis In May, we produced an eye-catching, user-friendly space where people can find all the latest information on their favorite events, dive into Memphis history and learn more about the world beyond. During the month of May, the organization sells many different types of festival memorabilia, so we made the process a snap by seamlessly integrating Shopify.
AMPLIFYING THE MESSAGE
A good website is easy on the eyes and easy to navigate. A great website achieves these goals while also expanding its online footprint. Using a combination of smart, responsive design and thoughtful search engine optimization, we helped Memphis in May turn up the volume on user engagement.
They designed a website for us that was easy to navigate, aesthetically pleasing and met all the goals we laid out at the beginning of the build. Rocketfuel’s most valuable asset was their ability to creatively adapt and troubleshoot as new items needed to be added. We threw a lot at them in a short amount of time and they handled everything like pros.
They were able to present ideas and explain why and how it would help us in the long run. The entire RocketFuel team worked around the clock to make everything perfect before our big launch, and I cannot thank them enough for making our project a priority. No corners were cut, nothing was done without careful thought and precision. They handled every obstacle we threw their way with ease. We are grateful for this new partnership.